Workshop – AI In Marketing: Smart Strategies to Grow Your Business
AI in Marketing: Smart Strategies to Grow Your Business
Curious about how AI could shape the future of your business? From improving efficiency to sparking fresh ideas, AI is opening new opportunities for entrepreneurs in every industry.
In this interactive workshop, marketing and AI educator Emily Baillie will show you how to use AI to save time, boost productivity, and scale your impact — all while keeping a human-first approach to business growth.
Learn how to apply AI to plan smarter marketing strategies, uncover customer insights, and streamline daily operations — all while creating engaging content more efficiently. You’ll explore simple, accessible tools designed to help small business owners make data-informed decisions, strengthen their brand, and stay ahead in a changing digital landscape.
You’ll also see live demonstrations and find out how to use AI tools to reach your goals — without losing the personal touch that makes your business unique.
Beginners are welcome! No technical experience required — just curiosity and a desire to make AI work for you
Speaker Bio:
Emily Baillie is an award-winning AI and digital marketing strategist, trainer, and professor who has been featured as an AI expert on CBC News Network. She believes technology should work for people — not the other way around.
Through her workshops and speaking engagements, Emily helps organizations across Canada use AI and digital marketing tools to save time, boost productivity, and keep the human touch at the centre of their work. She is also a professor of digital marketing at McMaster University and a trusted educator known for making complex topics clear, practical, and engaging.
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